You may also feel as though you're on a hamster wheel when it comes to measuring your marketing. You run, run, and run some more, however, it appears like it is not getting you anywhere. That feeling is perfectly herbal if you are not measuring your ROI (Return on Investment) with your marketing.
Whether you set up your machine in a document or spreadsheet, you will be amazed at the power that you feel when you view the numbers from week to week and can spot developments growing or trouble spots that need a solution. Once that you are tracking these numbers, you know precisely well where to spend my time and efforts to acquire the absolute best and the first-class fee of return.
Here are 7 facts that we track in my weekly marketing tracking system:
1. A range of marketing activities. We now list identity and amount of the total number of advertising and marketing activities in which we have interaction every week. This variety includes article submissions, direct mailings, direct contacts (in character or by phone), press releases, and packages given.
2. Website online stats. We are particularly looking for the wide variety of unique site visitors to web web page every week. However, it's also vital to know what key phrases traffic used to land on your web page as properly as what sites referred the visitor to your site. We hold a separate log of this info. Google Analytics is a free internet tracking program and it is effortless to deploy on nearly any website.
3. Social networking connections. We are not in a contest to collect the most connections viable for all of my social networking sites. We agree with it's the excellent of the connection (i.e. relevance to your goal market) rather than the number of connections that will be most useful for you. What I'm especially tracking here is that we are making a gradual and gradual increase in the variety of my connections on Facebook, Twitter, and Linkedin.
5. New clients. We get a variety of requests from achievable clients each week, but never tracked these in any meaningful way. You need to know how many inquiries have came in, how many have turned out to be new clients, and which inquiries need to follow up at a later date. This machine constantly continues me in movement and in front of new purchaser prospects.